By Jason Bellue | Experience Vault | Flying House Media In testimonial content, we don’t tell stories — we architect them. Great story architecture starts long before the camera rolls. It begins with a mindset: one built on curiosity, empathy, and respect for the person in front of you. At Flying House, we believe what separates good content from unforgettable work isn’t budget or gear — it’s the invisible habits that shape the experience behind the lens. 1. Lead with Curiosi

By Jason Bellue | Experience Vault | Flying House Media The Hidden Question Every Great Patient Story Answers  Every powerful patient story quietly answers one question: “Why does this matter to me?”    In pharma marketing, it’s easy to get caught up in the what — the treatment, the timeline, the transformation.     But audiences don’t connect through what happened. They connect through why it matters.    At Flying House, we believe the real magic of a patient story doesn’t c

By Jason Bellue | Experience Vault | Flying House Media In healthcare marketing, “relatable” has become the safe word.✅ Relatable patient stories.✅ Relatable visuals.✅ Relatable campaigns. But here’s the problem: relatable is surface-level. Resonance is where the real impact lives.   Relatable vs. Resonant Relatable is recognition. “I’ve felt tired before.” “I know what it’s like to be frustrated.” “That looks like me.” Resonance is transformation. “This story moved  me.” “Th

By Jason Bellue | Experience Vault | Flying House Media Every marketer knows the drill: build the interview guide, send it for approval,...

By Jason Bellue | Experience Vault | Flying House Media Many pharma marketers and video agencies love to say they’re “ telling patient...

By Jason Bellue | Experience Vault | Flying House Media Every project begins with a brief. It lays out the objectives, the audience, the...

By Jason Bellue | Experience Vault | Flying House Media There are some days in this line of work — and maybe you’ve had them too — where...

By Jason Bellue | Experience Vault | Flying House Media The Invisible Force That Changes Everything Creative work isn’t just about...

By Jason Bellue | Experience Vault | Flying House Media The Myth of the Storyteller   We’ve been called storytellers.  Praised for it. ...

Everyone wants to talk about the gear. What camera do you use? Is it 4K?  6K?  RED?  Arri? But here’s what we’ve learned over hundreds of...

Why Human Truth Always Outweighs Medical Timelines By Jason Bellue | Experience Vault | Flying House Media The Moment Things Changed...