Mia Herrick | Flying House Media | The Experience Vault Making the First Impression I want you to ask yourself something: How do you think you are perceived after a first encounter? How might someone who just met you describe you? We all know first impressions matter. That’s not up for debate. But what many people don’t realize is how quickly those impressions are formed. According to research highlighted in a LinkedIn article , You Have 7 Seconds to Make a Good First Impres

The Experience Vault | Flying House Media | Mia Herrick Creating the Foundation Before a patient shares their story, they make a silent decision: Is this a space where I feel safe enough to tell the truth? It is a heavy decision to make, to be vulnerable about what may have been the worst moments of their lives. The raw pain. The anger. The confusion that brought them to this point. To share those details with new faces, and potentially the world is no small ask. The courage

The Experience Vault | Flying House Media | Mia Herrick Getting Caught in the Data It’s easy to get caught up in measurable data. The instant feedback and dopamine hit of seeing numbers rise—views climbing, likes stacking up, impressions doubling—can feel like validation. It can feel like the campaign is working. It can even feel like success. And when a piece of content starts to go viral, it’s natural to think, this is it. This is the moment we’ve been waiting for. But here

By Josh Tallo | The Experience Vault | Flying House Media   Picture yourself walking into a room filled with bright lights, unfamiliar faces and intimidating cameras -- all waiting for you to open up about the most difficult moments of your life.     After 20 years behind the camera, I’ve learned something important: no camera, lens or lighting setup can make someone feel comfortable.  In fact, the technical side of filmmaking often does the opposite.  It can feel cold, intim

The Experience Vault | Flying House Media | Mia Herrick   Our Unique Experiences   Collectively, no one person is exactly like another; we all come in different forms. As life has molded us, we each evolved into our own unique individuals. But is it what shapes us that makes us so unique? Is it our genetic makeup? The culture we were raised in? While all of these play a part, it ultimately comes down to our experiences. These lived experiences define who we are and determine

The Experience Vault | Flying House Media | Mia Herrick Why Connection Matters in a Digital World It is no secret that we are living in a digital world—screens at our fingertips, access to the entire globe within seconds, and the ability to reach anyone at any moment. Yet, in a world this connected, why does connecting with someone in person sometimes feel so hard? Or is it easier than we think? True connection, the kind that leaves an impression on someone’s life or shifts a

By Jason Bellue | Experience Vault | Flying House Media In testimonial content, we don’t tell stories — we architect them. Great story architecture starts long before the camera rolls. It begins with a mindset: one built on curiosity, empathy, and respect for the person in front of you. At Flying House, we believe what separates good content from unforgettable work isn’t budget or gear — it’s the invisible habits that shape the experience behind the lens. 1. Lead with Curiosi

By Jason Bellue | Experience Vault | Flying House Media The Hidden Question Every Great Patient Story Answers  Every powerful patient story quietly answers one question: “Why does this matter to me?”    In pharma marketing, it’s easy to get caught up in the what — the treatment, the timeline, the transformation.     But audiences don’t connect through what happened. They connect through why it matters.    At Flying House, we believe the real magic of a patient story doesn’t c

By Jason Bellue | Experience Vault | Flying House Media In healthcare marketing, “relatable” has become the safe word.✅ Relatable patient stories.✅ Relatable visuals.✅ Relatable campaigns. But here’s the problem: relatable is surface-level. Resonance is where the real impact lives.   Relatable vs. Resonant Relatable is recognition. “I’ve felt tired before.” “I know what it’s like to be frustrated.” “That looks like me.” Resonance is transformation. “This story moved  me.” “Th

By Jason Bellue | Experience Vault | Flying House Media Every marketer knows the drill: build the interview guide, send it for approval,...

By Jason Bellue | Experience Vault | Flying House Media Many pharma marketers and video agencies love to say they’re “ telling patient...

By Jason Bellue | Experience Vault | Flying House Media Every project begins with a brief. It lays out the objectives, the audience, the...

By Jason Bellue | Experience Vault | Flying House Media There are some days in this line of work — and maybe you’ve had them too — where...

By Jason Bellue | Experience Vault | Flying House Media The Invisible Force That Changes Everything Creative work isn’t just about...

By Jason Bellue | Experience Vault | Flying House Media The Myth of the Storyteller   We’ve been called storytellers.  Praised for it. ...

Everyone wants to talk about the gear. What camera do you use? Is it 4K?  6K?  RED?  Arri? But here’s what we’ve learned over hundreds of...

Why Human Truth Always Outweighs Medical Timelines By Jason Bellue | Experience Vault | Flying House Media The Moment Things Changed...